Save Your Local Arts District - NoHo Arts District


This is a guest post by Lisa Bianconi


I was born and raised in the Valley and have seen North Hollywood transform from a bit scary (but always fun) to an eclectic, vibrant, creative neighborhood - a real one where folks actually know each other. Back in 2000, my mother and I joined forces to run NoHoArtsDistrict.com, and over the years the theatre owners, visiting companies, acting classes and everyone who uses our theatres have become our friends. When we saw the 18 NoHo Theatres struggling to save their creative homes due to the pandemic shut down, we had to figure out some ways to help.

Together we’ve created “Save NoHo Theatres from COVID-19” Go Fund Me campaign. We are going to do whatever is in our power to keep the NoHo Theatres alive.

As with most LA theatres, the NoHo theatres survive month to month in order to create their shows because they’re not government supported and cannot sustain even a short-term shut down. Without shows, classes, rentals and ticket sales theatres cannot survive. This has an effect on the entire community because without the theatre patrons, actors and crew, restaurants, bars, apartments and other local businesses lose revenue. Without NoHo theatres, there will be no NoHo Arts District.

“Why did residents and businesses move into the area? Because it’s an arts district,” says Nancy Bianconi, publisher of NoHoArtsDisrict.com. “If 18 out of 22 theatres close, this area will have to be called North Hollywood again. Theatres have a huge economic impact on restaurants, bars, apartments, hotels, other creative industries, local businesses, etc.”

Here are the owners of Brews Brothers, one of NoHo’s beloved craft beer bars, who chose their location because of the artsy neighborhood vibe.

But what makes NoHo theatres important to the neighborhood is:

  • NoHo has 22 theatres in one square mile.
  • NoHo had the highest concentration of theatres outside of New York City.
  • NoHo theatres present more than 500 shows per year, including world premieres.
  • NoHo has 35 acting classes held any given night.
  • More than 20,000 people enjoy NoHo's shows throughout the year.
  • NoHo theatres are an economic multiplier for local restaurants, bars, local businesses, etc.

Theatre goers spend on average of extra $32 above the theatre ticket price for dinner, drinks, and retail purchases.

But NoHo wasn’t always how it is today. In the 90s, it was the theatres who helped rebuild the blighted and crime-ridden North Hollywood neighborhood that we now call NoHo. Theatres were the impetus for the creation of the NoHo Arts District and attracted other theatres and creative industry folks as well as new developments, restaurants, bars, apartments, and hotels.

Meet The Group Rep at the Lonny Chapman Theatre. They are one of the founding members and longest-running theatre company in the NoHo Arts District.

“As one of the founders of the NoHo Theatre District, I have witnessed the most incredible blossoming of the entire neighborhood,” said Ed Gaynes, owner of three NoHo theatres. “When a few of us began opening theatres in the many empty storefronts, the area was a wasteland. No foot traffic, no shops, practically no restaurants even. The theatres attracted the people, the crowds flowing into our theatres attracted the restaurants, art galleries and shops. Ultimately, it all attracted the flood of new residents who poured into the district.”

But NoHo theatres are more than a place for shows. It is a place to practice your craft and make friends in a city of 10+ million people.

THE BOTTOM LINE
The goal of raising $108,194 will allow theatres to survive into the summer when the productions and audiences return, and NoHo’s entertainment and nightlife scene will be booming again.

WHERE CONTRIBUTIONS GO:
ACME Comedy Theatre, ACME Comedy Club
Actors Workout Studio, Actors Workout Theater B
Avery Schreiber Playhouse
Brick House Theatre
Group Rep Theatre Main Stage, Group Rep Theatre Upstairs
Loft Ensemble Mainstage, Loft Ensemble Sawyer’s Playhouse
Secret Rose Theatre
Theatre 68 Flex, Theatre 68 Main Stage
The Sherry Theater
Theatre Unlimited (T.U. Studios)
The Whitmore-Lindley Theater Center Theatre #1, Whitmore Lindley Theater Center Theatre #2
Zombie Joe's Underground Theatre

ABOUT THE NOHO ARTS DISTRICT
The NoHo Arts District is one of Los Angeles' eclectic and walkable neighborhoods - an enclave of all things artistic. This one-square-mile performing arts community is filled with 20+ live, professional theaters, which is the highest concentration outside of New York City. NoHo is also the hip hop dance capital with studios and choreographers that create the moves we see on TV and in film and all over Instagram. NoHo makes a lot of music and boasts the largest amount of recording studios west of the Mississippi with musicians from all genres having recorded in the district. NoHo was the first neighborhood in the Valley, it has become a Metro hub, and attracts new talent, creative businesses and visitors alike. Visit NoHoArtsDistrict.com for more information.



TODAY! Shows Around the Southland to Bring Music into Your Holidays

Bob's Holiday Office Party

TODAY! Insurance agent Bob Finhead's whacked out friends and clients stop by his Neuterburg, Iowa (population 382) office for their annual holiday bash. The town mayor, the sheriff, the twin farmer sisters, the stoner, the town alcoholic, the town "party girl" and the pastor's "emotionally disturbed" wife have already RSVP'd for this year's event, but Bob has dreams of a bigger life and wants to escape their narrow-minded thinking.
Last show is today, Thursday, December 20, 2018.
Atwater Village Theatre, 3269 Casitas Ave. Los Angeles, CA. 90039

The Black Hole: A new Alt-Holiday Comedy

TODAY! Zombie Joe's Underground Theatre Group is presenting Michael Sargent's "off-beat holiday comedy about a new young hire who throws things out of orbit at The Black Hole – an underground club for men in L.A. just 12 days to 'X-Mas 1984.' Can longtime lovers Fred & Joey fight gravity? Or will they be sucked into The Black Hole?" Recommended for Ages 16 and up.
Last show is today, Thursday, December 20, 2018.
Zombie Joe's Underground Theatre Group at Z.J.U. 4850 Lankershim Blvd North Hollywood CA 91601 playing until Thursday, December 20, 2018.

Bob Baker's Nutcracker

"Bob Baker's adaptation of the ballet classic and one of Bob Baker Marionette Theater's most beloved shows since it's opening in 1969! For the first time outside of its original location, the imagination dwells in a space specially outfitted for optimal holiday and puppetry joy." The Bob Baker Marionette Theater will feature over 100 handcrafted puppets from the Sugarplum Fairy and her Promenading Cakes, through the Waltzing Flowers, and all "the wonders beyond the Mysterious Door!"
Now through December 30, 2018.
The Pasadena Playhouse  - 39 S. El Molino Avenue, Pasadena, CA 91101

A Christmas Carol

A Carol Christmas is a new musical version of the immortal Charles Dickens classic set in America right now. Instead of a man named Scrooge we have a woman named Carol, a successful, driven, demanding, Home-Shopping Network maven who cares nothing for Christmas and wants her staff to work right through the holidays. All of the characters you know and love — Marley, Cratchit, Fred, and Tiny Tim are women in this fun, charming, and touching family-friendly new musical."
Playing now until December 30, 2018.
The Group Rep/The Lonny Chapman Theatre - 10900 Burbank Blvd
N. Hollywood, CA 91601

A Christmas Story

TODAY! In 1983, the movie "A Christmas Story" was released--now a classic in its genre-- was based on radio personality and author Jean Shepherd's first volume of stories, his 1960's radio shows, and his iconic character, Ralphie Parker. Shepherd wrote the screenplay with Leigh Brown and director Bob Clark [best known for the Porky's trilogy] Now the Sierra Madre Playhouse is presenting the stage adaptation of A Christmas Story as its holiday attraction. The Parker family gets its Christmas tree. Ralphie's dad, The Old Man, wins a very special prize in a contest. Ralphie is pursued by a girl in his class. Ralphie is pursued by the class bully. And, most famously, Ralphie sets off on a campaign to acquire his most-desired Christmas present, a Red Ryder BB air rifle.
Playing today, Thursday, December 20, through December 30, 2018.
“You'll put your eye out, kid.”
The Sierra Madre Playhouse - 87 West Sierra Madre Blvd., Sierra Madre, CA 91024

It's a Wonderful Life

This 1940's live radio-style version of Frank Capra's timeless classic comes to life onstage at the Pasadena Playhouse this year, with Simon Helberg "as the down-on-his-luck George Bailey whose guardian angel shows him what his town would have been like had he'd never been born."
Playing now until Sunday, December 23, 2018
The Pasadena Playhouse  - 39 S. El Molino Avenue, Pasadena, CA 91101

The Nutcracker

The Los Angeles Youth Ballet will tell the story of The Nutcracker, originally written by E.T.A. Hoffmann and ballet score by Tchaikovsky, whose ballet "received its debut over 100 years ago in 1892." Spend an evening with family for this enchanting Holiday classic in the one of the City of Glendale's treasured landmark theatres.
Playing Friday, December 21, 2018 – Sunday, December 23, 2018.
Alex Theatre - 216 N Brand Blvd, Glendale, CA 91203

The Nutcracker

Los Angeles Ballet will present their annual production of The Nutcracker. "One snowy Christmas Eve, at a great townhouse where a party is in full swing, local magician Herr Drosselmeyer arrives with gifts for the children, including a wooden nutcracker for Clara, the oldest child. When the clock strikes midnight, an adventure begins and the Nutcracker comes to life, leading our heroine Clara into a war between mice and tin soldiers, and into the enchanted Land of Sweets where a dance festival awaits them as a reward for defeating the dastardly mouse army." Set to Tchaikovsky's iconic score, The Nutcracker features original choreography by Thordal Christensen and Colleen Neary, set design by Catherine Kanner, and costume design by Mikael Melbye.
Playing December 22 - 24, 2018, with two shows each day.

UCLA Royce Hall - 10745 Dickson Court, Los Angeles, CA 90095

Santasia

SANTASIA – A Holiday Comedy” by Shaun and Brandon Loeser, is celebrating its 19th year, the off-Broadway "laugh out loud annual holiday romp, is the perfect blend of Yuletide snark and sentiment, and has been compared to “The Carol Burnett Show”, “The Kids in the Hall”, “In Living Color”, “Saturday Night Live” and Vaudeville. This multi-media holiday special has it all including classic Rankin and Bass Claymation inspired movies, musical parodies, and heartfelt holiday moments.
Playing now until December 23, 2018.
Whitefire Theatre - 13500 Ventura Blvd., Sherman Oaks 91423

Special

Presented by Ol' Bait Shop Productions is the World Premiere comedy, "Special," that commemorates the 40th Anniversary of the worst variety show in television history with a behind-the-scenes imagined look of how "The Star Wars Holiday Special" came to be. Riding on the coattails of what was at that point the most popular movie of all time, it featured appearances by cast members, including Harrison Ford and Carrie Fisher, with guest stars, a "holographic" Jefferson Starship, a cartoon sequence with the first appearance of Boba Fett, a celebration of the Wookiee holiday Life Day (because there's no Christmas in Space), and Imperial Storm Troopers. What could possibly go wrong? Everything.
Playing now through January 13, 2019.
Theatre of NOTE - 1517 N Cahuenga Blvd, Los Angeles, CA 90028

Sugar Plum Fairy

"Sugar Plum Fairy is a thoroughly original story about a 12-year-old girl who dreams of dancing the lead in The Nutcracker with a cast of characters you won't forget," said Ashton Marcus. "...an offbeat holiday treat that Adults and Kids love! Join in if you like, (think G-rated “Rocky Horror” fun) and don't forget to wear your ugly holiday sweater, tutu or silly Hanukah hat. It's 75 minutes of madcap merriment that will send you home smiling!"
Playing now until Sunday, December 23, 2018.
Skylight Theatre - 1816 1/2 N Vermont Ave, Los Angeles, CA 90027

The Wonderful Winter of Oz

Panto at the Pasadena Civic Auditorium! The Lythgoe Family Panto will take you to the enchanted land of Oz through the British tradition of pantomime, in a retelling of the L. Frank Baum family classic, where audiences participation is part of the show, promising an "evening full of song, dance and holiday merriment, with Kermit the Frog as the Wizard!"Today, Thursday, December 20, 2018, through Sunday, December 30, 2018.
Pasadena Civic Auditorium - 300 E Green St, Pasadena, CA 91101